Victoria proclaimed the most competitive energy market in Australia

Victoria has shown great prowess in promoting its energy market that other Australian states are now lagging behind in terms of energy consumer-provider activities. As a matter of fact, Victoria has held the lead for five years running; with some of the most competitive electricity marketers consistently vying for the favor of consumers and small businesses. According to VaasaETT, around 20% of these providers' customers change yearly.

In 2009, Victoria experience a 26 per cent conversion of energy and gas shoppers, from one dealer to another. That is more than what the rest of the Australian states had, with South Australia at 12.2 percent, Queensland at 11.5 per cent and New South Wales only having 9.2 per cent shifts.

With this kind of dynamism, it may seem like Victoria has a thriving energy market. However, the number of energy marketers and conversions do not necessarily reflect it as there is still that concern as to whether or not consumers are getting the best deals out of their choices. Usually customers are just swayed by the sales pitch of marketers, and their decisions are not governed by convenience or benefits. Thus, it cannot be fully concluded that Victoria's energy market is at all healthy.

Unlike the United Kingdom where there is a huge conversion turnout (1 million to be exact) among consumers, after full education of the pros and cons of certain dealers, Make It Cheaper makes it known that Victoria still has a few improvements to make before becoming fully realized as a global energy market player. The government must then take that initial step of providing customers with information, in order to promote educated consumerism.